It was a crazy day at Arkansas Graphics on Wednesday 24th February 2010. The local press descended upon us when they heard we were producing the Hot Springs Convention and Visitors Bureau 50,000 trad...
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When marketers think about 1:1 print personalization, they think about increased response rates and higher per-order values. Certainly, these are important benefits, but 1:1 print can have benefits fa...
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When marketers first experiment with 1:1 print marketing, one of the mistakes that they often make is trying to do essentially the same print marketing programs they were doing before—just personali...
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 As variable data printing, or 1:1 print marketing, achieves wider adoption, there has been an explosion of interest in these applications. But it’s important not to shoehorn marketing programs ...
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A real estate agent goes to a Web site and orders a series of 1:1 personalized postcards. The goal? For each of her clients to receive a postcard with full-color images of the latest houses to come on...
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How sophisticated does your database need to be in order to be successful with VDP? A lot less than many people realize. When many marketers think of Variable Data Printing and 1:1 personalization, ...
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Since VDP was introduced more than a decade ago, the focus has been on response rates. Early market research claimed average response rates of 40% or more, and marketers achieving 20 to 30% response r...
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Arkansas Graphics was recognized at the 2009 Printing Industries Association of the South (PIAS) graphics awards on June 23 for their production work over the past year. The awards received by Arkansa...
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