BOSTON—Jan. 24, 2012—Sappi Fine Paper North America announced the relea...
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Go where the money is Everybody wants to get more out of their customer database these days. Are you getting the most out of yours, or are you leaving money on the table? When many businesses...
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Want to Be a Winner? Think Like One! If you want to be the best, you learn from the best, right? Every year, Media magazine selects its agencies of the year. The goal is to recognize the most ...
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If you had to identify one of the most critical best practices in direct mail today, what would it be? Would it be multi-channel marketing? If not, perhaps it's time to rethink. Many marketers shy ...
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Have you ever seen a QR code? One of those checker-box-likesquares in print ads, bulletinboards, or direct mail? If you haven't, you might be in the minority--and missing the sales and lead generation...
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The printed word on paper, enhanced with effective images, has enormous power to communicate your marketing message to your customers and potential customers. Why is print so powerful? Because print i...
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As variable data printing, or 1:1 print marketing, achieves wider adoption, there has been an explosion of interest in these applications. But it’s important not to shoehorn marketing programs into ...
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3D printing is a form of additive manufacturing technology where a three dimensional object is created by laying down successive layers of material. 3D printers are generally faster, more affordable a...
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How sophisticated does your database need to be in order to be successful with VDP? A lot less than many people realize. When many marketers think of Variable Data Printing and 1:1 personal...
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What You Need to Know About Printed Media and the Environment. There’s a lot of misinformation out there about the environmental impact of printed media. “Save a tree – don’t print!â...
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